Brand:
Beem United
Personality:
Vibrant, Interesting, Eye-Catching, Tech-Forward, Fun, Uplifting, Positive
Audience:
Young, Personal style, Colorful, Expressive, Celebrate individuality
Problem: Design must appeal to individuals that seek expressive designs that resonate with their own unique and individual style.
Solution: The proposed design is a light & approachable form factor that resonates well with the target audience. The design allows for unique color and texture combinations that celebrate the consumer’s personal style without overwhelming the senses.
